| | advertising is as natural a part of life on earth as any of the other essentials required to maintain a healthy, functioning, and robust society of interacting, interrelated beings. it is the method by which each living thing presents itself to the universe, and is a condition so deeply innate that advertising has itself evolved in its role within the life process, in addition to having always been an integral part of it. it largely shapes the way, the quality, and the successfulness of life as one of the major organs of the corpus societal. those in the business of marketing have long since noticed that promoting anything relies upon fabricating and/or indicating the essence of its appeal to those who themselves want to be more appealing. consumers can but feel, when newly exposed to any idea, either gravitation towards it, or repulsion away from it; both for varying reasons of all kinds. there is a full range as to the intensity of the feeling with either response, to be sure, but the slightest tug or nudge will make the absolute difference in influencing the final assessment. therefore, each such tug or nudge should engender the very soul of meticulousness finely honed, with a diligence so keen as to be ascribed to the same painstaking precision as that of a decisive, master-stroke of a surgical scalpel’s razor edge, expertly wielded by the surest, most deftly intuitive of hands to consummately demand a substantial enough measure of motivational stability from the tempestuous inconstancy of the patient’s fickle-mindedness, aggravated exponentially by the chaotic storming over a murky sea of emotional detritus; and such is what pure advertising would then be. to draw the most appeal by whatsoever means possible, to be able to distill the most beautiful, most desirable, and most exquisite essences of a thing, and translating it perfectly into the urgency of desire. for, there is no such reaction as perfect indifference, after all.
while ‘advertising’ in general has always targeted the majority of consumers in general, and likewise the majority sets within each specific market group, it would be most absurd not to note that many a thing being advertised for the consumption of this majority is so done via the endorsement of alpha beings, the most perfect samplings of the populace, depicted amid the enjoyment of these products. such advertised products are appealing to most due to the superficially imposed desire to emulate those who are endorsing in the way of aspiring to better lives. thusly, there has been a brooding spirit of malcontent amongst the masses who have been denied entry to the upper echelon, despite constant exposure to it, that has back-lashed against the marketing of these dream-worlds.
to be fair, advertising has also lately been bent over to assume the ‘scapegoat position’ for certain societal ills such as girls being “pressured” to have nicer bodies, and kids on killing sprees because they “saw it on tv,” and that kids are fat and stupid because they are immobilized by idiot programming, etc… honestly, the (1)fat, ugly girls, the (2)whiny, loser, friendless kids, and the (3) stupid, fat kids, will always remain in those same sad, pathetic states with or without tv, perhaps with slightly less attention called to them for amusement purposes without, but who cares? maybe if we got the tv watching fucktards from all three groups together and call them commercialized sellouts, it would discourage them! this is why the term “commercialism” is so very pejoratively, yet popularly peddled nowadays. it is, essentially, the repulsion from beauty by those supremely lacking it; which is worsened by the abundance of advertising showing all the varieties of beauty in people effecting a constant reminder of what they are not, as well making beauty seem more commonplace than it truly is-a false raising of standards to the increased sorrow of all below them. in a move away from this, the TIVO and other such devices are now available to record television programs, free of commercials, to moderate the somewhat-excessive and literal inundation of commercials i.e. “commercialism.” the ecological imperative, necessity, yea, the undeniable logic, of naturally-occurring advertising has always been abundantly evident, seen in so many rudimentary, life-sustaining biological cycles in nature every time the brightest rose gets chosen by the insects and birds to pollinate, the most splendidly plumaged peacock receiving the first and finest choice of mates, and the green frog with the most dominant croak gets to mate the most in general. what’s important to note is that as all this is going on, the other unremarkable roses exist still, in that banal state of shared semblance: the wallflower indeed. as do the plainer peacocks look on as their flamboyant betters claim all the tail, and not to forget the weak croaking green frogs, who all croak regardless of success or futility. so we see, as Mother Nature tends to dote upon the ‘fittest’ of her children, the ones who are most able to indulge in these, their vainglorious “advertisings,” by bestowing non-stop-reproductive-action privileges upon them. not to be outdone by nature, the human counterparts to nature’s fittest animals, are.….o, so compensated for, well, being better! haha. it is interesting to think that the group of elite, exceptional personages of mankind that are the geniuses, athletes, professionals, artists, and celebrities are basically the human species advertising, in a sense, to all of the other species; it just so happens that they often times advertise to the common human beings as well, hehe. but i see the biggest “sell” for these paragons of mankind in the exerting of their unduly potent influence, in the manifestations of each his own peerless brand of decadence inimitable, and, with no small emphasis, in the dictation/direction of their own eras by personifying ‘mass appeal.’ just as these exalted few comprise the pinnacle of the societal pyramid, so must everyone else give the bolster of their support from every step (this is a mayan step-pyramid, folks) beneath- such is the figurative and literal, purpose and philosophy of the pyramid itself as a foundation,- except the top, i guess. the advent of modern advertising, by way of flaunting the pyramid-top’s extravagance-steeped existence to the rest of it, threatens to topple this ageless, cherished, geometrically solid model of civilization. inverted pyramids don’t stand, plus i wouldn’t even want to think about what a pyramid on its side would represent, hehe. well, i like to take solace in the fact that chauvinism has at least ensured a disproportionately large amount of gorgeous females to do most of the advertising in my lifetime! this wallflower ain’t hard to please at all |
